English
In recent years, Zhejiang Chaoling Chinaware Valve Co., Ltd., as a core accessory enterprise in bathroom faucets, naturally requires word-of-mouth marketing to promote the popularization of Chaoling valve cores, hoping to win the trust of consumers in a shorter time. So how does Zhejiang Chaoling Chinaware Valve Co., Ltd. carry out effective word-of-mouth marketing, roughly follow the following principles:
The first is to select the right target and promote it systematically. Choose the right communication target for word-of-mouth marketing brand. Before carrying out word-of-mouth communication, it is necessary to select the right brand communication target according to the positioning, function, price and other characteristics of its own brand, that is to say, make the communication target as consistent as possible with the brand image. If you choose a larger bathroom manufacturer, use their reputation to advertise to us.
The second is quality-oriented, voluntary dissemination. As the so-called "wine fragrance is not afraid of deep alleys", if there is no quality and service recognized by the enterprise, its word-of-mouth marketing will also become "a tree without roots and water without a source". The key basis for the success of word-of-mouth marketing is to ensure the quality of products and services. As long as the quality of products and services are guaranteed, and the information to be disseminated is true and reliable, enterprises can be motivated to disseminate voluntarily. This requires valve core enterprises to enhance the quality awareness of products, regard product quality as life, strictly control all production links of products, and eliminate product defects at the source; in terms of service construction, continuously improve a sincere service system to serve consumers. Provide fast and high-quality service.
The third is the brand story, vivid image. Chaoling valve core has been developed in China for more than 20 years. It is basically a benchmark enterprise in the industry. With the sharp increase of valve core enterprises, the valve core has entered an era of fierce competition in the market. In order to achieve the expected effect of word-of-mouth marketing, it is difficult to occupy a high place among many spool brands without its own distinctive features. In this regard, first of all, the products or services of Chaoling spool must have distinct personality characteristics, and have a logo that is clearly different from competitors in terms of quality, appearance, use, performance, price, etc.; second, there must be a vivid brand story as the The entry point of word-of-mouth communication. Fascinating, vivid, real and touching brand stories can often touch the market's needs and deepen the memory of the brand's impression. This requires valve core companies to summarize and summarize some real and typical stories related to corporate brands in the process of product promotion in a timely manner, so as to provide vivid and image communication materials for future word-of-mouth marketing.
The fourth is to adapt to the market, develop and innovate. First of all, it is necessary to understand the needs of the market and make customized products. At the same time, it can also solve the practical difficulties of small and medium-sized enterprises, so that the products can be matched. It can make more enterprises truly feel the demand of our products, have a sense of trust and recognition for products and services, and lay the foundation for the next word-of-mouth marketing strategy.
